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PRS Handbook

The A – Z of Lettings

• Help available when you need it 24/7
• Always updated with the latest legislation
• No need to worry about the most recent version
• Dynamic training manual for all staff
• Budget-friendly at 50p per day
• Out of hours help
• Office, home, or on the road
• Knowledge at your fingertips

Webinar Vault

Currently containing access to 56 pre-recorded webinars plus entry to a minimum of 24 live monthly webinars (2 per month). This product will allow all members of staff access via their individual log ins and can be viewed in the office, at home or on the road. With a minimum of 80 hours’ worth of training available there is no need to worry about your CPD as this is two full weeks’ worth of training for all your staff. 

Webinar Vault by Invoice

Currently containing access to 56 pre-recorded webinars plus entry to a minimum of 24 live monthly webinars (2 per month). This product will allow all members of staff access via their individual log ins and can be viewed in the office, at home or on the road. With a minimum of 80 hours’ worth of training available there is no need to worry about your CPD as this is two full weeks’ worth of training for all your staff. 

TFP Support Pack by Direct Debit

TFP Support Pack by Invoice

TFP Support Pack
Includes: Tenancy Agreement pack, Management Forms pack, Helpline Service, Letting Update Journal and we even throw in the Electrical Safety Instructions & Property Matters as a bonus.

Tenancy Agreement by Direct Debit

The model AST and notices pack from Training for Professionals. Subscribe to the annual licence & you can download all the files from our website. You can then edit the agreement to tailor it to your business. The licence comes with free updates as required by legislative change and support from our document specialists. Order to pay by Direct Debit.

Tenancy Agreement by Invoice

Once you subscribe you can download all the files from our website. You can then edit the agreement to make it just how you like, it is totally flexible. It can be integrated with the majority of property management software providers systems. Order by invoice to pay by BACS, credit card or cheque. Includes the commonly used notices and different versions of the agreement for different deposit schemes, let only landlord use and non Housing Act tenancies.

Management Forms by Direct Debit

Does your agency have a terms of business with an up-to-date cancellation policy? If not, our Management Forms pack can help. Order now to pay by Direct Debit.

Management Forms by Invoice

Protect your agency now with this essential management forms and standard letters pack. Order by invoice to pay by BACS, credit card or cheque.

Helpline Enquiry Service for 1 year by Direct Debit

First line support to solve your property management dilemmas – our team will give you answers from their wealth of lettings and housing law experience. Order and pay by Direct Debit.

Helpline Enquiry Service for 1 year by Invoice

A one year subscription to our first line support service to solve your property management dilemmas. Our team will give you practical answers using their wealth of lettings and housing law experience. Order by invoice to be paid by credit card, BACs or cheque.

Helpline Enquiry Service for 4 weeks subscription by CC/BACS (£115)

Not used our Helpline before? Why not test us for a month and experience first hand the quality of our service.

Helpline Enquiry Service for 1 week subscription by CC/BACS (£56)

A one week subscription to our Helpline - perfect for holiday cover if the 'resident expert' is away from the office.

Helpline Enquiry Service for 1 day by CC/BACS (£28)

24 hours of access to the experts.

Letting Update Journal by TFP Direct Debit

The Letting Update Journal is a long standing trade journal beloved by decision makers in the property industry. Published in January, April, July and October it gives considered reflection on recent changes in the private rental sector. Order & pay by Direct Debit.

Letting Update Journal by Invoice

Published every January, April, July and October the Letting Update Journal is packed full of invaluable, impartial information and advice covering practical issues, industry trends and, most importantly, the legal framework as it relates to the private rental property sector. Order by invoice to pay by credit card, BACS or cheque.

Property Matters Standard Quarterly Newsletter by Direct Debit (£98)

TFP's easy to use quarterly in-house newsletter for agents to send landlords. We email you a new version in Spring, Summer, Autumn & Winter which you may use however you like. You may give them to managed landlords to help them understand their legal obligations, or you can send them to your let only landlords to keep in touch with them. You can also provide them to your prospective landlords to give information about a subject and to show how you provide more assistance than others.

Property Matters Plus Quarterly by Direct Debit

TFP's quarterly in-house newsletter for agents to send landlords. For the PLUS version we also customise the layout with your company logo. You are then emailed a pdf which you may use however you wish. You may give them to managed landlords to help them understand their legal obligations, or send them to your let only landlords to keep in touch with them. You can also provide them to your prospective landlords to give information about a subject and to show how you provide more assistance than others.

Property Matters Standard Quarterly Newsletter by Invoice (£124)

Our quarterly in-house newsletter for agents to send landlords. We produce it in Spring, Summer, Autumn & Winter and then email you a pdf master which you may use as many times as you need. You could give them to managed landlords to help them understand their legal obligations, or you can send them to your let only landlords to keep in touch with them. You can also provide them to your prospective landlords to give information about a subject and to show how you provide more assistance than others.

Property Matters Plus Quarterly Newsletter by Invoice (£125)

TFP's quarterly in-house newsletter for agents to send landlords. For the PLUS version we also customise the layout with your company logo. You are then emailed a pdf version which you may use as many times as you need. You could give them to managed landlords to help them understand their legal obligations, or send them to your let only landlords to keep in touch with them. You can also provide them to your prospective landlords to give information about a subject and to show how you provide more assistance than others.

Electrical Safety Instructions

Following the prosecution of Leyttons in Oxford for failing to provide instructions for a fridge, all agents should be aware of the need to provide some form of safety instructions for electrical appliances. We have written generic safety instructions for a range of appliances and these are available to download for you to produce with each letting.

Recorded Webinar: Changing sharers

Changing sharers is a tricky and complex situation. A recent court decision has reinforced the concerns that we have often expressed on the point. If you ever have any changes to the people making up the tenant, then this webinar is a must to make sure you correctly understand what the court have decided and how to avoid problems. We will cover both the legal side and some practical considerations too. In the court case we will look at, it cost the landlord £3,615 plus legal costs. Come and find why they were lucky to have got away with so little!

Recorded Webinar: Setting up a Tenancy

Ensure that you are protecting your landlord by understanding how to complete a tenancy agreement.  This informative webinar will be covering issues such as Section 48, break clauses, specially negotiated clauses and how to complete large rent in advance payments.

Recorded Webinar: Money Laundering - For Business Owners and Managers

The law requires all estate agency staff to have money laundering training. The 5th Money  Laundering Directive also brought some letting agents within the regulated sector, requiring the business to register. All businesses are required by law to make sure there business is not being used to launder money. This webinar is designed to help you comply with your responsibilities and avoid substantial penalties.

This module presumes listeners will have already studied modules one and two, and covers further information and considerations that the nominated officer (if you don't know who that is, you need to listen to the webinars!), senior staff in a business and the owners will need in respect of risk assessing their business. Responsibility lies with those in charge and penalties can be against the individual and the business. 

Recorded Webinar: Money Laundering - Team Responsibilities and Core Issues

The law requires all estate agency staff to have money laundering training. The 5th Money  Laundering Directive also brought some letting agents within the regulated sector, requiring the business to register. All businesses are required by law to make sure there business is not being used to launder money. This webinar is designed to help you comply with your responsibilities and avoid substantial penalties.

This second module is designed to be listened to by staff working in a regulated letting agent or estate agency and covers the specific requirements for them. It is presumed that those listening to the second module will have already listened to the first module as the content builds on the first module.

Recorded Webinar: Money Laundering - An Introduction to Anti-Money Laundering

The law requires all estate agency staff to have money laundering training. The 5th Money  Laundering Directive also brought some letting agents within the regulated sector, requiring the business to register. All businesses are required by law to make sure there business is not being used to launder money. This webinar is designed to help you comply with your responsibilities and avoid substantial penalties. 

This first module should be listened to by all office staff and covers the basic principles of money laundering and awareness that all staff in any business should have as part of you anti-money laundering process.

Recorded Webinar: Holding Deposits

Do you want to be part of a famous (and probably expensive) court case? The Tenant Fees Act 2019 brought in  legal limits on holding deposits and strict rules around the use, return and retention of a prospective tenant’s holding deposit. We are now starting to see cases around holding deposits coming before the First-tier Tribunal. In addition to looking at these cases and identifying common themes we will review the fundamental requirements in relation to holding deposits, keeping you out of court and in business. Breaching the Tenant Fees Act 2019 can lead to a first offence penalty of up to £5,000.  This webinar will talk about the rules in respect of England only. 

Recorded Webinar: Right to Rent update 2021

A recording of our Right to Rent update 2021 webinar.
The Right to Rent rules changed from 1 July and all agents need to make sure they follow the new requirements or risk a penalty of up to £3,000. This webinar puts into context the new Right to Rent guidance and includes a review of the rules and processes. Following Brexit we will explain the new requirements in relation to EU and EEA nationals as well as those with ‘settled’ and ‘pre-settled status’. Importantly the webinar provides a summary of the Code of Practice changes including the amendments to the acceptable documents list. Right to Rent rules are currently only mandatory in England.

Recorded Webinar: Fire Safety Risk Assessment

Looking at the changes to fire safety brought in by the Fire Safety Act 2021 and how they may impact on letting agents.

Recorded Webinar: Maximising benefit from market appraisals (estate agency)

A recording of webinar on Maximising benefit from market appraisals (estate agency)

Preparing for an appraisal

Questions to ask and why you ask them

First Impressions

What to consider when assessing a property

Ascertaining the clients needs

Presenting your company

Recorded Webinar: Don't get caught out, follow the rules (estate agency)

A recording of our webinar Don't get caught out, follow the rules (estate agency)

Understanding your Terms of Business

What you need to have in your terms of business

Understanding the Codes of Practice set out by Redress Schemes

Recorded Webinar: Listing and the Law (estate agency)

A recording of webinar on Listing and the Law (estate agency)

Information you need before you start marketing

Consumer Rights

EPC’s

Marketing properties with tenants in situ

What needs to be included in your sales particulars

Transparency of your fees

For Sale Boards

Recorded Webinar: Tax and the Non-resident Landlord scheme

Why could the residency status of the landlord need to be disclosed to a prospective tenant?

This webinar will explain why recent events may mean that previously UK resident landlords have, either deliberately or inadvertently. become non-resident landlords. Understand what impact might this have on landlords, letting agents and even tenants and what are the penalties for getting it wrong?

Recorded Webinar: Increasing Rent by Section 13 notice

Some agents always serve a section 13 notice to increase the rent. Is this necessary and when might you not need to serve a section 13 notice? Gain an understanding of the different ways of increasing rents for an AST, from clauses contained within the tenancy, to the use of a section 13 notices.  Attending this webinar will explain how to increase rents with confidence and at the same time, increase your commission.

Recorded Webinar: Understanding HHSRS

Recorded Webinar: Deposit Protection

Deposit protection continues to cause problems for landlords and agents, as shown by the Ratcliffe and Patterson case and the Northwood and Fearn case, both last year. Tenants and no win no fee solicitors continue to catch out the unwary and be awarded thousands of pounds of your hard earned money. Don’t let it be you that is caught out, come on this webinar and get it right.

This webinar will cover the rules that must be complied with and share insights based on a number of different court cases, including the latest ones.

Recorded Webinar: Debt breathing Space - Minimising Delays to Possession

Recorded Webinar: Signing under the Companies Act

A High Court case just before has shed further light on the issue of limited companies signing documents. Obviously signing notices and deposit prescribed information in the right format is important to get right.

Join us for this highly informative webinar explaining the requirement of the Companies Act, when you do and don’t have to sign in accordance with the Companies Act provisions and pitfall to be wary off.

This may not be in the mainstream thinking of many lettings agents but you cannot afford to even sign on set of deposit prescribed information wrongly.

Recorded Webinar: Section 21 notices

This webinar looks at notices in England under section 21 the Housing Act 1988 which is where section 21 comes from. We will consider the preclusions from as well as the requirements for a section 21 notice and the changes made by the Deregulation Act 2015 including the prescribed form section 21 Form 6A and retaliatory evictions.

Webinar; MEES Consultation

How many of your properties will you still be able to left after 2025? The Government have launched a consultation on changing the rules on MEES. Currently properties have to be a minimum of band E but the proposal is that they will have to be band C by 2025. Come and learn about the proposals and the questions being asked.

Webinar: Safety and Certificates

Since the 1990s there has been an increasing amount of safety legislation for letting agents to have to comply with. The webinar is an overview of those responsibilities to ensure you avoid a nasty fine or a tragic accident. Listen in to the webinar to make sure you are not caught out.

Recorded Webinar: Notice Service

Agents often serve notice in different situations. Notices at the start of the tenancy, notices during the tenancy or notices to end the tenancy. If any of them are not done right it can jeopardise the landlord’s position, leaving the agent liable. This webinar will ensure you have a sound system for reliably serving notices.

Webinar: Surrender and abandonment

Surrender is probably one of the most common ways a property is returned to the landlord, though often the parties may not even understand why this powerful tool is applicable. This webinar explains the rules on surrender (like you can’t agree to surrender!) and makes sure you are up to speed with how to use this powerful tool correctly and to best advantage.

Webinar: Rent Increases

There is no law that says rents have to go up but if they do the agent needs to know the legal position on increasing the rent to ensure they give the landlord the best return for their investment. Different tenancies have different rules about rent increases and on this webinar we have a look at all the options.

Recorded Webinars on Houses in Multiple Occupation

This mini series looked at issued around Houses in Multiple Occupation.

This is a recording of three live webinars from our 2020 early Autumn mini series covering,

• What is an HMO?

• The management of HMOs and

• Licensing of HMOs and Selective licensing.

Recorded Changes to Section 8 and 21 Sept 2020

Pre recorded Webinar on the section 21, section 8 changes and other updates from around the August Bank Holiday.

Recorded Webinar EPC's and the Minimum Energy Efficiency Standards

Recording of our live webinar: EPC & the Minimum Energy Efficiency Standards.
With the next trigger date only a few months away we consider the significance of 01 April 2020. We will also consider when an EPC should be renewed; the circumstances where an F or G rated property can be let out and the changes to the available exemptions.

Recorded Webinar: Accelerated Possession Proceedings

A Recording of our webinar on Accelerated Possession Proceedings.
Accelerated Possession is the mainstay of possessions currently in use in the private rented sector. Make sure you understand what it involves and how the system works so that you can provide advice to your landlords about the timings and potential problems. Many claims fail for things done months before the possession claim is even started and you don't want to be guilty of causing the failure.

Recorded webinar: TPO Code of Practice

A recording of our webinar "TPO Code of Practice"
A new Code of Conduct has been issued by The Property Ombudsman and we consider changes to the code; what is considered as best practice and other notable requirements.

Recorded Webinar: Law of Guarantee

A recording of our webinar on Law of Guarantee. Guarantees are like a tool in a toolbox. Invaluable to use to do the right job. Make sure you understand them and can use them with confidence. This webinar will examine legal and practical issues around using guarantors and provide practical advice about how to set them up, along with practical advice for during the tenancy.

Recorded Webinar: Consumer Rights Act and Transparency Requirements

A recording of a live webinar covering: A review of the Consumer Rights Act 2015; the amendments to the Act made by the Tenant Fees Act and the relevant transparency requirements

Recorded webinar: Welsh Tenant Fee Ban

This is a recording of the Welsh tenant fee ban webinars: (Wales) What does the legislation say? and (Wales) What's not chargeable under the tenant fee ban.
highlighting the legislation coming into force from the 1st September, Landlord responsibilities,The agent's responsibility, Why 6 months rent up front could be a problem and more. What fees are and are not chargeable going forward Pet Treatments\Damage, Chimney Sweeping, Professional Cleaning to name but a few.

Recorded webinar: What's not chargeable under the tenant fee ban

This is a recording of "What's not chargeable under the tenant fee ban" that was delivered as a webinar on 12th of April 2019 for England only. The webinar highlights the legislation coming into force and explains what fees are and are not chargeable going forward. The slides freeze two thirds through although the audible content continues. 

Recorded: Understanding GDPR

This is a recording of the Understanding the General Data Protection Regulations that was delivered over three one hour webinars on the 20th and 26th April 2018. A single purchase will allow you to download and listen to all three webinars. The questions typed in during the live event and answered by typing an answer to the questioner, are also included. All files will be uploaded when they are available. As the files can be downloaded to your computer it enables all staff to listen to them for a very cost effective learning.

Recorded Webinar: Fire Safety Guidance

Webinar: Minimising Landlords Council Tax Liability

We will explain the importance of the Court of Appeal case, Leeds city Council v Broadley, which ruled that landlords are not responsible for paying council tax on a property when a tenant moves out PROVIDED  they have the right tenancy agreement. TFP Tenancy Agreement subscribers will be pleased to know that since our agreement is a contractual periodic tenancy it fits the right category of agreement.

Recorded Webinar: Understanding the TFP Tenancy Agreement

Download this free webinar to understand the best way to use the TFP Tenancy Agreement, the key benefits it offers and how it works to protect your agency.

Recorded Webinar: HHSRS and the effect on a section 21 notice

The introduction of the retaliatory eviction defence is likely to make complaints to local councils about disrepair issues more common. Download this webinar to understand the process of HHSRS from the initial complaint, through the workings of the inspection, to the service of the relevant notices, so you can keep your landlords fully informed. (Please note this webinar doesn't apply to tenancies in Wales.)

Recorded Webinar: Drawing up a tenancy agreement

Do you fully understand how to protect both your landlord and your business when completing a tenancy agreement? If not, 'Drawing up a tenancy agreements' will give you the knowledge to create tenancies with confidence. This webinar covers issues such as; Section 48, break clauses, specially negotiated clauses and how to complete large rent in advance payments. 

Recorded Webinar: Repairing Obligations

Disrepair situations and not completing them in a timely fashion has the potential to derail possession claims in some circumstances and can lead to a financial counterclaim. Listen to this webinar to gain a greater degree of knowledge of the statutory and common law obligations placed upon a landlord and understand how to avoid potential problems. 

Recorded Webinar: Right to Rent Update 2020

This webinar puts into context announcements concerning Right to Rent guidance and includes a review of the rules and processes around the temporary COVID-19 changes and associated risks as well as the known effects of Brexit. Importantly the webinar provides a summary of the November 2020 Code of Practice revisions including the introduction of online Right to Rent checks, special rules for nationals of a certain group of countries and amendments to the acceptable documents list.

Recorded Webinar: Rent Smart Wales

Free webinar to help agents with properties in Wales understand the new Rent Smart Wales licensing scheme. 

Recorded Webinar: Smoke and Carbon Monoxide Alarm Regulations 2015

A short 30 minute webinar to clarify letting agent and landlord’s obligations under the new Smoke and Carbon Monoxide Alarm Regulations 2015. (Please note these regulations apply to England only.) 

Recorded Webinar: Legionella Risk Management

A webinar which must NOT be missed by any property professional who wants to understand Legionella and manage any risk to their property portfolio. The course will include the following content: Outline of the Health Safety Executive guidance Producing and completing a risk assessment Practical issues surrounding the daily running of your portfolio and costs to you or your client.

Recorded Webinar: HMO Licensing & Selective Licensing

Since its introduction in April 2006 HMO licensing has been complex and confusing. Different authorities have different schemes and different rules. This webinar will give valuable information on current HMO licensing procedure, what to expect from the council and how to ensure your property conforms. In addition to this, information will be provided on the ever more common Selective Licensing and how this could affect your property. With a property as simple as two friends, one with a baby, being an HMO, this could affect almost any landlord or agent.

Webinar: Consumer Cancellation

There are three key pieces of consumer legislation all agents need to be aware of and comply with. The legislation protects the tenant and carries severe penalties including potential prison sentences. Don’t get caught out by listening to this webinar.

Recorded Webinar: Contractors Engagement and Health & Safety

A webinar on the legal requirements of a letting agent when engaging the services of a contractor. This will include a due diligence requirement in terms of competence, sufficient insurance cover and the required risk assessment. An hour packed with guidance and legislation to help you avoid a repeat of a £75,000 fine to a letting agent.

Recorded Webinar: Legal Implications of an Uninhabitable Rented Property

Due to a number of urgent calls to the lettings helpline, we have decided to run a webinar covering the legal implications for a landlord/agent when a property becomes uninhabitable due to flooding or fire. Understand your legal obligations in re-housing, replacing tenants possessions and deciding if the tenancy should be 'frustrated'. There will also be discussion about your requirement under "Consumer Protection"legislation to inform prospective applicants if the property is at danger from flooding. This webinar will be in demand considering the current problem with flooding in many areas of England & Wales. Please note this recording will only play correctly on Windows devices.

Recorded Webinar: Law of Property Act 1925

An advanced level webinar on one of the main pieces of legislation centering on housing law being the Law of Property Act 1925. The recording will cover Law of Property Act 1989, minors, joint tenants, conveyancing, interest in land and practicalities for landlord/agents. 

Recorded Webinar: Law of Agency - Understanding your responsibility

An informative webinar outlining the Agent/Landlord relationship.  Learn about your responsibility to the landlord and what you should include within your agency agreement to protect yourself. Many agents inadvertently breach the agency relationship with potentially very serious consequences. Come and make sure you get it right.

Recorded Webinar: Death of Landlord/Tenant

This important webinar will cover the responsibilities and liabilities on the death of a landlord and/or tenant to include, what happens with the tenancy, who serves notice, who is liable for repairs, what happens to possessions, what happens with joint landlord/tenants, is housing benefit still payable, agent duty of care and what happens when there is a death in the property.

Recorded Webinar: Anti Social Behaviour - Legal Remedy

Recorded Webinar: HMO Management Regs England and Wales

Protect yourself and your agency from penalising fines and criminal prosecution, Some letting regulations have no maximum penalty … hence the £99,000 fine awarded by Bexley Magistrates Court in November 2008 … and that was reduced from £110,000. Was this a mass murderer, no it was someone not complying with the Management of HMO Regulations. Can you really afford to miss out on this webinar? We call these the Cinderella regulations as they carry bigger fines and affect far more properties than licensing, and yet few are talking about them so they are unknown. Attend this webinar and don’t risk getting caught out. For this webinar we recommend you have attended or listened to the “What is an HMO?” webinar to ensure you have the correct basic understanding. 

Recorded Webinar: Avoiding Deposit Disputes

This recording will try and help you prevent deposit disputes by examining the processes and procedures required to provide a tenant with substantial evidence of the damage they caused. It will covers areas such as a inventory, how to record the using digital photos, signatures required, the use of the correct words in descriptions, how to complete a check, pre check out, final check out and how to calculate the final damage fairly. 

Recorded Webinar: Permissions & Consents

This recorded webinar will talk you through all the issues to consider and ensure you take a lawful instruction when taking on a new letting. 
Avoid failure before you start. Getting consent from the right people for a letting is essential to setting up a valid tenancy and avoiding breaking the law (yes you could be committing a criminal offence by not doing this right). 
What consents are needed. 
Who should give consent.
Evidencing consent.
The problems that can occur if proper consent is not obtained.

Recorded Webinar: Contractual Tenancy

You will be taught about the situations which arise when a contractual tenancy is required and how this should be implemented. In addition, there will be teaching about inserting notices periods and what notice should be serve by the landlord and/or tenant to end the tenancy. 

Webinar: Renewals

Many agents use renewals and this webinar considers the factors that can make or break this habit. It includes some unique suggestions to make them more effective and also challenges the future of renewals from both a legal and practical point of view.

Recorded Webinar: What is an HMO?

This webinar looks at the often confusing issue if a property is a House in Multiple Occupation (HMO) under the Housing Act 2004. You will learn the key points to look for and some simple rules of thumb to identify a situation that needs further investigation. Many landlords and agents struggle to grasp this tricky subject and this webinar will give you the opportunity to consider the details in the comfort of your own office or home. 

Pre-recorded: Legal Update 2021

Pre-recorded: Legal Update 2020

Pre-Recorded: Advanced Law for Lettings

Health and Safety at Work Act
Personal Safety
Key Security
Occupiers Liability
Vicarious Liability

Basic Land Law
Leases and Licenses
Additional clauses for tenancyagreements
Options to renew/end tenancy

Consumer Protection from Unfair TradingRegulations 2008
Consumer Rights Act 2015
Code of Practice
Personal Interests

Engaging contractors
Legionella
Agent of necessity

Equality Act 2010 
Tenant Swaps
Benefits
Understanding the Housing Act1988
Handover and Utilities

Pre-Recorded: Introducing the Law for Lettings

Deregulation Act Masterclass - New Deposit Rules

Law of Agency

A detailed 2 part audio session with slides covering the legal position between a Letting Agent and their client landlord. This pre-recorded training course will cover Duty of care and skill, obedience, loyalty, fiduciary duty, disclosure and much much more. Recorded in Manchester on the 9th July 2014

Marketing for Property Management Professionals

Developed specifically for property management professionals who want to know how to craft more effective marketing material to attract quality landlords and tenants. These course notes have been adapted from our popular Marketing for Property Managmenet Professionals course, and is geared to develop sales writing skills and explore how the principles learnt can be utilised in the agency’s marketing strategy. Learn about: The Proven 7-step Formula Professional Copywriters Use The Power of AIDCA-A 2 Crucial Questions You Must Answer 6 Powerful Elements To Captivate Your Reader Writing Attention-Grabbing Headlines and Get-Them-Opened Email Subject Lines Getting Started With Twitter LinkedIn Strategies for Letting Agencies Email Campaign Tactics Why Google Is Good News For Your Agency How Combining YouTube & QR Codes Gives Your Agency a Competitive Advantage Online Tactics For Boosting Your Website Ranking